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[personal profile] greygirlbeast
Summer has finally come to Providence, and with a vengeance. Right now, the temperature inside and Outside are identical, 82F. Well, that's the temperature out in the middle parlour, where Dr. Muñoz is blasting, vainly trying to combat the heat. It's likely warmer here in my office. The lights are off, to make it at least seem cooler. After I finish this, and get dressed, we're fleeing the House for genuine air conditioning.

Nothing was written yesterday. Nothing was written again.

But I was confronted with the curious proposition that the cover of The Red Tree may be off-putting to some men. It's off-putting to me, but for purely artistic reasons, and because it's not appropriate in tone to the novel. But I'm getting off track. The following comments were made on Facebook (I'm withholding the commentators name), and I quote:

The cover for The Red Tree is well done, but it practically commands, “You, male child, don’t buy me.” I’ll bet nearly all of your male readers will buy it online and consider it a “guilty pleasure.”

I was on the plane the other day, reading a book of the same genre. (You could tell from the cover: pretty young woman in black, looking down and away, full moon and glowing gothic hoodoo behind her.) And I could feel how I was making the man to my left (with the competently written spy/cop novel) uncomfortable. The power of marketing...
(ellipses divide two comments)...It's well done for what it is, I should say. I've seen much worse. But, yeah, it's a "paranormal romance" cover. Men aren't supposed to read those. If you buy one at Barnes and Noble, you need to have an it's-for-my-girlfriend/wife/niece excuse ready in case you get a male cashier (or a female who gives you a curious look).

Now, first off, this all seems awfully sexist to me. Or maybe not necessarily sexist, but certainly smacking of male insecurities. But secondly and most importantly, I spent a good deal of the day worrying whether or not it might be true. Has Roc, by marketing this novel with the generic "paranormal romance" cover (it is not, of course, a PR novel), alienated potential male readers? It seems absurd, but then much of human behaviour seems absurd to me. Most, in fact. So, here's the question: Do you think this cover is geared towards a female readership and is off-putting to male readers? Sort of a two-part question, I suppose.

I'm going to discuss this matter with my lit agent when she returns from her summer vacation.

Spooky has begun a new round of eBay auctions.

Also, there's a new bit of "evidence" up on the website, the addition of Plate XX.

Officially too hot to continue. Maybe I'll go sit beneath a cold shower. Maybe I will spend the day dreaming of icy moons, their oceans safe below the rime.

Date: 2009-08-17 05:37 pm (UTC)
From: [identity profile] greygirlbeast.livejournal.com

But is there anything you can do about it now?

Nothing, obviously. I'm just finding new things to fret over.

Date: 2009-08-17 06:01 pm (UTC)
From: [identity profile] alvyarin.livejournal.com
I feel like you should show them all of your reader's comments, so they know you had a very valid opinion when you told them to take the woman off (and would maybe listen to you next time?). I actually really like the tree and the house...it is just the female in the foreground that changes the "tune" of the cover.

Date: 2009-08-17 06:03 pm (UTC)
From: [identity profile] greygirlbeast.livejournal.com

I feel like you should show them all of your reader's comments, so they know you had a very valid opinion when you told them to take the woman off (and would maybe listen to you next time?). I actually really like the tree and the house...it is just the female in the foreground that changes the "tune" of the cover.

And it's not just that she's there. She doesn't seem to be part of the composition proper. Bad photoshopping.

Date: 2009-08-17 06:47 pm (UTC)
From: [identity profile] seph-ski.livejournal.com
There's not even a chance of a more simple cover for the next printing? Feel free to pass my comment along anywhere if it'll help at all, now or for future books.

If it makes you feel any better, I found your work via a recommendation from a friend, and have since recommended you to many more people. That kind of personal testimony carries more weight with me and many of the people I know than any marketing trick when it comes to deciding what to read next. This cover is weak, but if I were a gambling woman, I'd put money on your fanbase expanding all the same.

Date: 2009-08-17 09:07 pm (UTC)
From: [identity profile] greygirlbeast.livejournal.com
There's not even a chance of a more simple cover for the next printing?

Nope.

If it makes you feel any better, I found your work via a recommendation from a friend, and have since recommended you to many more people.

And for that I am very grateful. Thank you.
Edited Date: 2009-08-17 09:07 pm (UTC)

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Caitlín R. Kiernan

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