It is important to remember that Amanda came to Twitter with her fan base already in place. Twitter didn't create it. It only helped her communicate with it.
Definitely, though I think that the ease with which it enables her to connect (and to make her fans feel connected) makes Twitter no less important or useful a tool. I have seen people introduced to Amanda's work through Twitter as well, and cross-pollination from other twitterers (Neil, of course, but also Warren Ellis and others) that helped raise awareness of her and her music.
All that said, I'm not sure Twitter is necessarily as useful for you as it is for her. Amanda is a cult of personality, and a extremely extroverted person. She is as much an internet marketer as an artist, these days, and I can't imagine you have the temperament, time or energy to perform the sorts of social acrobatics she does with her video streams and #lofnotc (Losers On Friday Night On Their Computers) shenanigans. All conversations about Amanda's success have to be made with the understanding that, whether you like her or not, she's an outlier and a force of nature.
But while the results aren't as dramatic, I think raising awareness of you (hateful term, but) as a "brand" through Facebook and Twitter can only help.
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Date: 2009-12-05 03:41 pm (UTC)Definitely, though I think that the ease with which it enables her to connect (and to make her fans feel connected) makes Twitter no less important or useful a tool. I have seen people introduced to Amanda's work through Twitter as well, and cross-pollination from other twitterers (Neil, of course, but also Warren Ellis and others) that helped raise awareness of her and her music.
All that said, I'm not sure Twitter is necessarily as useful for you as it is for her. Amanda is a cult of personality, and a extremely extroverted person. She is as much an internet marketer as an artist, these days, and I can't imagine you have the temperament, time or energy to perform the sorts of social acrobatics she does with her video streams and #lofnotc (Losers On Friday Night On Their Computers) shenanigans. All conversations about Amanda's success have to be made with the understanding that, whether you like her or not, she's an outlier and a force of nature.
But while the results aren't as dramatic, I think raising awareness of you (hateful term, but) as a "brand" through Facebook and Twitter can only help.