I've also been wondering about how the Evidence will influence my reading of "The Red Tree." I often research allusions and references in books I've enjoyed after reading them. I think it will be a different experience, having this kind of foreknowledge.

That being said, this promotional campaign has me really psyched to read the book. New books should be able generate excitement and "buzz" just as well as new movies.

And the addition of the Gable film to the site has lent "The Red Tree" a Navidson vibe for me, and that is a good thing!