Too many pretty good authors have had to change their names and 'start over' because their latest book didn't do as well as the previous one. The word 'demographics' sets my teeth on edge.

Further pissing me off is that altho the quality of writing is the same, the new name often gets a bit of a push, and does better. Usually in a more 'people (woman) friendly mode.

One writer that I know writes terrific historical novels, full of very accurate detail. Her latest novel, written under a new name, is well done, but rather on the romance side. Sex scenes, etc. Hope to god it sells, but daym.